While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

As programmatic capabilities evolve, decision-making is no longer confined to a single point in the transaction. Some decisions still sit naturally within the DSP, while others may benefit from ...

If AI-powered sales agents are the future, then more agents should mean more revenue. But isn’t this the same logic that ...

Google has brought new media-buying capabilities to YouTube with Google Display & Video 360 (DV 360), part of the Google Marketing Platform (GMP) for programmatic that now spans the company's ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing. More advertisers are asking harder questions about ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...

Editor's note: To RTB or DSP, that is the programmatic question: An introduction to media buying in the data age took place on 10 April 2014. Access this webinar on-demand. The panel session featured ...

Upfront advertisers already represent a major share of Warner Bros. Discovery’s programmatic advertising business. Nearly of the advertiser demand for WBD’s biddable inventory comes through the ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...